EXpert edge: GEtting the most bang for your benefit

​This expert edge is all about how to leverage your CCOC benefits to best market YOUR company. If you are currently an investor with us, this will be a great reminder about many of the beneficial things included in your investment. If you are not an investor with CCOC, read about some of the benefits that you could be utilizing as a member of the chamber. These tips and tricks are coming straight from Samantha and Sara, CCOC’s investor relations coordinators, so if you have any questions, do not hesitate to reach out to them!

As an investor with CCOC, what should I do first?
We recommend that all of our investors consistently check the online CCOC Calendar to plan out which events you want to attend. As a new investor, If you’re not sure which event to visit first, let us recommend our Friday morning events: Good Morning Clayton (GMC) and Chamber U. At GMC, you will have the chance to enjoy breakfast and coffee while networking with other CCOC investors. One of the perks of GMC, is that each person in attendance has the opportunity to give a 20-second commercial to the group. Immediately following GMC, is Chamber U, where Sam and Sara sit down with a small group to go over everything CCOC-related and answer any questions you may have. Coming to a Chamber U session is a great way to get more detailed information on how to utilize your online portal through the CCOC directory. The directory (located on the CCOC website) provides you the opportunity to include information about your company in order to increase brand exposure, harness search engine optimization and leverage the CCOC referral platform. In order to maximize your investment, it is crucial to make sure your portal stands out by adding links to your company’s website, social media, any available coupons you are offering and photos!

How do I access and edit my portal?
In order to access your portal, go to the CCOC website. Under the Directory/Login tab (in the top right-hand corner of the home page) click login. Enter the username and password that was in your welcome email from the chamber. If you do not remember or need a new password, call the chamber or email Samantha <samantha@claytonchamber.com> so she can provide you with a new one. You can change your password manually at any time by going to the “Change Username/Password” section of your portal.

What are the first three things a new investor should add to their portal?
According to Samantha and Sara, after adding the basics (address, phone number, email) the first three things you should add to your portal are:

• Your businesses logo - you want your page in the directory to stand out and be unique! Adding a logo is a great way to do that by reinforcing your brand image.
• Links to your company website and social media pages - this will allow people to go straight from the CCOC website to your pages to learn more.
• Pictures of what your company does as well as a description - this is the best way for the public to really see what services your company offers.

Other things you can add to your portal include:

• Events - these are also posted to the community events calendar on the CCOC website.
• Any available jobs at your company – this allows you to post a job description and accept applications through your portal, so the directory also becomes a talent recruitment tool!

How many people will see the portal?
In 2018, there were 500,000 investor referrals from CCOC’s online business directory. On average, each investor receives 829 referrals a year. As you can tell, this CCOC benefit is always working for YOU! These referrals help your search engine optimization (SEO) efforts and provide brand awareness. They can also convert into clicks, conversations and ultimately clients/customers. 

If you have any questions, reach out to Sara <Sara@claytonchamber.com> or Samantha <samantha@claytonchamber.com>.