According to an article on SmallBizTrends.com this week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%. So far expectations for better conditions have worsened every month this year.” That’s not great news. With rising costs, many businesses are struggling.
When it comes to dealing with these pressures, you have two options to improve revenue: new growth or new marketing efforts. New growth means pursuing new avenues or audiences and expanding. This can be unnerving. New marketing efforts means simply being more deliberate in who you’re trying to reach and how you’ll get there.
Whether you choose expansion of audience or marketing, you need reviews and you need them everywhere. Here are a few ways you can motivate your audience to help.
Get More Business Reviews with These Ideas
Finally, when you get these wonderful reviews, don’t forget to use parts of them on your site as testimonials or make quotes out of them and use them in your marketing collateral and ads.
On Tuesday, May 3, the Clayton Chamber of Commerce hosted a graduation event to celebrate the completion of its inaugural LaunchJoCo program. This program offers Johnston County entrepreneurs the opportunity to receive training in business concepts such as small business financing and cash flow, basic bookkeeping, labor laws and tax essentials, building a credit score, social media and marketing, etc.
Participants of LaunchJoCo were paired with leaders from the Johnston County business community to help guide them along their business journeys. The LaunchJoCo participants were also given a 6-month membership to CCOC, courtesy of an anonymous benefactor.
Dana Wooten, CCOC President CEO, said, “I am proud of the opportunity, tools, and resources that Launch JoCo has given this 2022 class of entrepreneurs and small business owners, and I am excited to see them take their businesses to a new level. The collaborative spirit of this program was undoubtedly evident Tuesday night, and the students’ testimonials moved many people during the receipt of their certificates. It was also very gratifying to see business leaders willing to give their time, expertise, and resources to this group as mentors. LaunchJoCo is a program that changes lives, and I’d like to thank everyone who made this graduation possible.“
Melissa Overton, owner of Medical Training.me and LaunchJoCo had this to say about graduation, “Tonight was a huge success, as it demonstrated diversity and collaboration at its best. The future is bright for the graduates and the LaunchJoCo program that will continue to bless and inspire people for years to come. I can’t wait to see where it goes from here.”
Applications will be accepted beginning in August of 2022 for the LaunchJoCo class of 2023.
2018 was a monumental year for the Clayton Chamber of Commerce. CCOC’s mission driven words—advocate, collaborate, and innovate—were at the forefront of all our 2018 accomplishments. We are so proud to publish our first annual report. If you want to see what our mission (to champion business, economic development, and education in Clayton, NC) looks like in action, view the report (click the button) below.
Note: If you are viewing from your phone, turn it to horizontal view and view inside your browser.
The 68th Clayton Chamber of Commerce Annual Meeting & Community Awards Ceremony was held Tuesday, January 23, 2019 at Brick & Mortar Events in Clayton, NC. The Clayton Chamber of Commerce (CCOC) presented their annual awards along with Clayton Downtown Development Association (CDDA), Clayton Rotary Club, and Clayton Women in Networking (WIN). Congratulations to all the award recipients.
Excerpts from CCOC President / CEO Dana Wooten's Speech:
"I stood right here last year and told you about the Clayton Chamber of Commerce’s rich history. A history that is deeply rooted in community involvement and in the cultivation of relationships with businesses, residents, and key stakeholders. And because of that, CCOC could confidently set its eyes on the future. I shared about our three-year campaign and strategic plan and reminded you that we were all Building Clayton’s Future…together.
Well. That is exactly what we did in 2018.
We continued to make great strides in areas of economic development, legislative and governmental affairs, and education. And we launched a workforce development committee with fresh goals and ideas. Through our impact committees, CCOC has collaborated with the Town of Clayton in order to reach important economic development goals such as the development of Clayton Districts and a demographic brochure.
We are on the steering committee, along with the other JOCO chambers of commerce, Johnston County Economic Development, Johnston County Public Schools, and Johnston Community College, that is launching an exciting workforce program like none you have ever seen called JOCO Works. The hands-on expo will target all 8th grade students in our county and will be held November 14-15, 2019.
CCOC has also expanded our political forum offerings in order to keep Clayton voters informed. We are in the process of launching a re-vamped mentoring program called INSPIRE with Clayton Middle School.
We received a grant to help us expand our award-winning The Clayton Connection app by providing a Clayton tour for our new and current residents in 2019. Something you will hear more about soon.
And we are working on our first annual report to present to all our investors and the public. I could go on…[But quite frankly, I’m exhausted!]
And I didn’t even mention our successful Clayton Harvest Festival with our first-ever Military Crossroads despite a hurricane…thanks to the flexibility of our staff [especially Maria Bunn], Dave Brown with The Shindig, Clayton Mid-Day Rotary, and last, but not least, the Town of Clayton. And if you didn’t see the flyover, it was something amazing.
The 2018 CCOC board of directors, staff, and members of our impact committees, were all laser-focused on our mission of business advocacy, economic development, and education in Clayton. We reached nearly all our strategic plan milestones for 2018…and then some. And thanks to the generosity of all our investors, this organization had a BIG and POSITIVE impact on this wonderful community. We are so proud of this organization’s work in 2018.
You will hear more about CCOC’s impact throughout the night. It is shown in the businesses we cheer. It is shown in the awards we present. It is shown in our collaboration with you all…Clayton Rotary, Clayton Downtown Development Association, and Clayton WIN. It is shown in this crowd. CCOC is heading into 2019 with great momentum and plans…more advocacy, more collaboration, and more innovation. And that only means even more great things are in Clayton’s future.
The 2019 Board of Directors and staff of the Clayton Chamber of Commerce thank you all for investing in Clayton by investing in the Clayton Chamber of Commerce.
Now. Let’s get the party started." ~Dana Wooten, CCOC President/CEO
2018 Award Recipients:
CCOC Outgoing Board of Directors and Executive Committee were also recognized for their time and dedication to the Clayton Chamber of Commerce and the CCOC's 2019 Board of Directors were introduced.
After attending ESGR’s Operation Boss Lift earlier this year (see post below), CCOC President/CEO Dana Bales Wooten had the pleasure of attending the ceremony at the State Capitol on December 5, 2018 to witness Governor Cooper signing a “Statement of Support for National Guard and Reserve Employees.”
Read more about the ceremony here >
Original Post Date: 08/23/2018
CCOC President/CEO Dana Wooten was privileged to be selected for a program facilitated by the North Carolina Committee for Employer Support of the Guard and Reserve (ESGR). This program, a unique once-in-a-lifetime experience traveling via an Air Force C-17 Globemaster, provides employers and chambers with the opportunity to observe the extraordinary responsibility, skills, and professionalism of today’s citizen-warriors serving the in the nation’s Guard and Reserve and as current or potential employees.
“This trip has really opened my eyes to an existing qualified employable workforce that needs to be courted.” ~Dana Wooten, CCOC President/CEO
View the news story here >
As you already know, CCOC is a non-profit civically-engaged economic advancement organization led by the businesses that invest in our mission. Our mission is to champion business, economic development, and education in Clayton, NC. And we accomplish this mission by:
Below you will find CCOC's 2018 list of accomplishments, the outcome of the work mentioned above. We obviously could not accomplish these things without our campaign investors, investors (members), committees, board of directors, and staff. We thank you all so much for all your hard work and investment in 2018.
After looking at our 2018 accomplishments, it is safe to say, CCOC is heading into 2019 with great momentum. Our 2019 board of directors just finished their annual strategic planning session and we have some pretty big plans in store for Clayton. Stay engaged with our initiatives and events by watching for CCOC emails during the year (and let us know if the right people in your company are not receiving them). We can't wait to get started in 2019!
The Clayton Chamber of Commerce champions business, economic development, and education in Clayton, NC. We accomplish this mission by COLLABORATING with various organizations through forums, task forces, committees, and even one-on-one conversations; ADVOCATING within the community, various organizations, and governments; and providing INNOVATIVE solutions, community pride, business marketing opportunities, networking, and professional development training through various signature events and other initiatives.
Join us at one of our Chamber U: Orientation seminars to learn more about our valuable work in the community.
You can invest in the NEW Clayton Chamber of Commerce at www.claytonchamber.com (click on Invest/Apply).