According to an article on SmallBizTrends.com this week, “Small business owners’ expectations for better business conditions over the next six months fell by seven points to a net negative 61%. So far expectations for better conditions have worsened every month this year.” That’s not great news. With rising costs, many businesses are struggling.
When it comes to dealing with these pressures, you have two options to improve revenue: new growth or new marketing efforts. New growth means pursuing new avenues or audiences and expanding. This can be unnerving. New marketing efforts means simply being more deliberate in who you’re trying to reach and how you’ll get there.
Whether you choose expansion of audience or marketing, you need reviews and you need them everywhere. Here are a few ways you can motivate your audience to help.
Get More Business Reviews with These Ideas
Finally, when you get these wonderful reviews, don’t forget to use parts of them on your site as testimonials or make quotes out of them and use them in your marketing collateral and ads.
2018 was a monumental year for the Clayton Chamber of Commerce. CCOC’s mission driven words—advocate, collaborate, and innovate—were at the forefront of all our 2018 accomplishments. We are so proud to publish our first annual report. If you want to see what our mission (to champion business, economic development, and education in Clayton, NC) looks like in action, view the report (click the button) below.
Note: If you are viewing from your phone, turn it to horizontal view and view inside your browser.
More than 120 participants gathered at the Clayton Center today to hear experts discuss a federal program that could bring new jobs, companies and investment into designated properties in Johnston County. Known as Opportunity Zones, the national initiative offers deferments and exceptions on capital gains taxes derived from investments made in low-wealth communities. The Town of Clayton and the Clayton Chamber of Commerce (CCOC) joined the Johnston County Office of Economic Development in organizing and hosting the program, which was sponsored by KS Bank.
"The Clayton Chamber of Commerce champions economic development and we are very proud to produce collaborative and educational initiatives like this for our business community. Below you will the summit press release, program, and presentation from the event. We appreciate your dedication to the Johnston County community." ~Dana Wooten, CCOC President/CEO
The Clayton Chamber of Commerce (CCOC) Economic Development Committee's vision and action plan rollout with the Town of Clayton at our quarterly Eggs & Issues event was packed with people and important information and initiatives.
Working collaboratively with the Town of Clayton on its place branding expansion efforts (including a call for district sub-branding) and supporting the Johnston Community College goal of establishing a Clayton Campus (to foster a pipeline of talent across all sectors for the emerging workforce needs in the area) were just a few highlights from the action plan shared during the event.
Town of Clayton Economic and Community Development Director Dave DeYoung also provided the following eye-opening stats during the event:
Learn more and read CCOC's Economic Development Committee's entire vision and action plan inside our Impact Agenda here.
The CCOC Economic Development Committee includes: Jim Perricone; Ruth Anderson; Dana Wooten, Bobby Bunn; Dave DeYoung; Kaitlin Russo; Kyle McDermott; Tara Abernathy; Edwin Jackson; Greg Kennedy; Charlie Bell; and Beth Watson.
Note: This collaborative presentation included some very exciting goals and action items that made everyone “Think Clayton.” And that included the local news.
Here is a news clip that aired the same evening (we spy a few CCOC investors and our board chair) > https://www.wral.com/business/video/17660261/